Title Vivez en mode Duster
Agency
Publicis Conseil
Campaign
Vivez en mode Duster
Advertiser
Dacia
Brand
Dacia Duster
Date of First Broadcast/Publication
2023 / 5
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Story Pour accompagner ce lancement, a été imaginé un film émouvant et décalé où un père, aventurier mais maladroit, emmène sa fille faire les courses grandeur nature … en mode Duster ! Problem Dacia Duster, le SUV emblématique de la marque et véritable allié du quotidien, revient avec un look toujours plus baroudeur ! On apprécie cette nouvelle finition Extreme, au design audacieux et robuste, avec sa nouvelle teinte Cedar Green, inspirée par la nature.
Media Type
Television
Length 60 seconds
Market Romania, France
Editing Company
The Assembly Rooms
Chief Creative Officer
Marco Venturelli
Chief Executive Officer (CEO)
Marco Venturelli
Creative Director
Romulus Petcan
Creative Director
Gabriel Gherca
Digital Creative Director
Kevin Zung
Art Director
Cédric Moutaud
Art Director
Royer Jean-Christophe
Copywriter
Cédric Moutaud
Copywriter
Royer Jean-Christophe
Director
Gary Freedman
Director of Photography (DOP)
Nicolas Loir
Production
La\Pac
Producer
Jérôme Denis
Executive Producer
Eric Lipchitz
Post Production
Prodigious
Editor
Adam Spivey
Advertising Manager
Xavier Martinet
Advertising Manager
Carine Gailliez
Advertising Manager
Greti Gruden
Advertising Manager
German Gomez
President
Agathe Bousquet
Strategic Planner
Kimberly Marie-Louise
Agency Producer
Benjamin Auberdiac
Agency Producer
Aurore Gay
Account Manager
Nicolas FABRE
Account Manager
Florent Das Merces
Account Manager
Maria Nafakh
Account Manager
Léa Vinarnic
Digital
Laura Ceylan
Digital
Bérengère Marlin
Digital
Chloé Frappereau
Production Coordinator
Lucas Demerdjibachian
Executie Producer
Juice Films
Post Production
Lalia Legan
Grade
Jean-Clément Soret