PositiveMinders - "The SchizAwards 2"

THE GOOD COMPANY

THE GOOD COMPANY Paris, France

252

This ad is part of the ACT Responsible Collection

Brand: PositiveMinders
Country: France

Advertiser: PositiveMinders

Title	The SchizAwards 2
Agency	THE GOOD COMPANY
Campaign	The SchizAwards
Advertiser	PositiveMinders
Brand	PositiveMinders
Date of First Broadcast/Publication	2024 / 3
Business Sector	Public Safety, Health & Hygiene
Story	In an effort to combat the misrepresentation of schizophrenia in film and media, The Good Company, in collaboration with the NGO PositiveMinders, launched an innovative awareness campaign called the SchizAwards. The campaign, unveiled on March 15 and accessible on social media and www.schizawards.com, featured a discussion analyzing portrayals of schizophrenia in film, aiming to educate the public about the realities of the disorder. Notably, Vincent Maraval, a distinguished producer known for acclaimed works such as The Artist and Blue Is the Warmest Color, championed the SchizAwards, emphasizing the importance of promoting understanding and awareness of schizophrenia. Hosted by comedian Morgane Cadignan, the SchizAwards ceremony recognized films for their portrayal of schizophrenia, with awards presented by a jury of experts including individuals living with schizophrenia, relatives, psychiatrists, directors, and actors. The jury aimed to distinguish between accurate and inaccurate representations of the disorder in cinema.
Media Type	Web Film
Length	30 seconds
Creative Director	Nicolas Gadesaude
Creative Director	Hadi Hassan-Helou
Art Director	Eva Huguet
Copywriter	Joelle Elhajj
Associate Art Director	Lucie Dine
Group Manager	Léna Maignan
Web Developer	Jacques Decazes
Agency Producer	Barbara vaira
PR manager	Nicolas BRODIEZ
Director	Florent Sabatier
Producer	Alexandre Meernout