| Title | Qashqai Sound Odyssey |
| Brief | This spot's unique aural landscape was created by sourcing real sounds and signals from space, gathered during 50 years of exploration, from NASA's sound bank. Sample rates were analysed and frequencies shifted into the range audible by humans. The sounds were treated with the equaliser, adding compression, reverb and other SFX engineering techniques. The sound design bank contained more than 20,000 sounds, enabling the creation of a sound tableau to match the images. |
| Agency |
TBWA\G1
|
| Campaign |
Qashqai Sound Odyssey
|
| Advertiser |
Nissan Motor Corp.
|
| Brand |
Nissan Qashqai
|
| Posted | November 2019 |
| Business Sector | Automotive
|
| Story | We gathered sound elements from NASA sound bank utilising real sounds and signals from space gathered in the last 50 years of exploration. We analysed sample rates and shifted these frequencies into the range audible by humans. We treated these sounds with the equaliser adding compression, reverb and other engineering SFX techniques.We created our sound design bank with more than 20,000 sounds to allow us to create a sound tableau which matches the images. |
| Media Type |
Web Film
|
| Designer |
Nicolas Duval
|
| Production Company Producer |
Gaspard Chevance
|
| Production Company Producer |
Thomas Garber
|
| Sound Designer |
Alexis Venot
|
| Creative Director |
Carl Harborg
|
| Creative Director |
Philippe Rachel
|
| Executive Creative Director |
Eric Pierre
|
| Executive Creative Director |
Conan Wang
|
| Music Composer |
Julien Fourquez
|
| Account Manager |
Niall Hutchinson
|