| Title | For Your Pain (Board) |
| Campaign | #ForYourPain |
| Advertiser | BRISTOL MYERS SQUIBB |
| Brand | Bristol Myers Squibb |
| Date of First Broadcast/Publication | 2021 / 10 |
| Product | Orencia |
| Business Sector | Health & Pharmaceutical Products |
| Story | Rheumatoid arthritis patients can suffer anxiety and depression, because the people around them don't understand their condition. This anxiety cause them to abandon their rehabilitation. BMS and Fundación FER created a fun way to spread awareness and help patients involve their loved ones in their rehab: #ForYourPain, the first dance challenge designed to serve as therapy for patients with rheumatoid arthritis. The choreography was based on rehabilitation exercises, endorsed by physiatrists, for patients to carry out their rehabilitation. |
| Media Type | Case Study |
| Chief Creative Officer | Aníbal E. Quiñones |
| Art Director | Ana Torres |
| Art Director | Belén Arregui |
| Copywriter | Paula Faletti |
| Copywriter | Nadeshka Monroig |
| Editor | Alex Ramos |
| Media Director | Natalia Rodríguez |
| Account Director | Antonio Fuentes |
| Planning Director | Juan Alberto Arteaga |
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