| Title | The Great 3D Escape |
| Agency | McCann-Erickson Singapore |
| Campaign | The Great 3D Escape |
| Advertiser | Panasonic |
| Brand | Panasonic |
| Date of First Broadcast/Publication | 2010 / 9 |
| Product | Viera 3D |
| Tagline | Viera 3D Most Wanted |
| Problem | Create engagement with the Panasonic brand and generate awareness for its 3D TVs. |
| Result | The campaign was a blockbuster hit. Radio DJs got out of the studio to interview the characters, User Generated Videos made it onto YouTube and media coverage made it the talk of the town. More important than the number of Facebook fans, website hits or TVs sold, this campaign helped Panasonic engage, enchant and entertain people from all walks of life. Imagine that. A new TV launch that was, actually, entertaining. |
| Media Type | Outdoor/Out of Home |
| Soundtrack | - |
| Director of Photography (DOP) | Sam Tan |
| Media Rep. | Ariel Chong (Universal McCann) |
| Media Rep. | Teng Zoon Fah (Universal McCann) |
| Wardrobe / Stylist | Voyage |
| Casting | Voyage |
| Production Company | Vocare |
| Advertising Manager | Clarice Tan |
| Advertising Manager | Daniel Tan |
| Account Executive | Raymond Tjandra |
| Account Manager | Robin Peters |
| Account Manager | Bonnie Chia |
| Business Director | Angelique Tan |
| Print Production Manager | Jacqueline Wong |
| Executive Agency Producer | Charmaine Wong |
| Creative Team | Jenne Hew |
| Art Director | Chow Kok Keong |
| Copywriter | Stephen Kyriakou |
| Executive Creative Director | Farrokh Madon |