Luca Iannucci
Executive Creative Director at Wunderman Thompson
Milano, Italy
TitleItalian Kings
Agency
Campaign Italian Kings
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication 2021 / 4
Business Sector Restaurants & Fast Food
Story Burger King is back in communication with the campaign dedicated to the launch of the Italian Kings. The concept is: America has discovered Italy, the meeting of the American soul of the brand with typical Italian ingredients. The launch is told through a metaphor that represents the union of America and Italy: a passionate kiss between Botticelli's Venus and an American cowboy.
Media Type Digital
Length
Chief Creative Officer
Creative Director
Creative Director
Art Director
Copywriter
Production Company
Director
Director of Photography (DOP)
Post Production
Music

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started