Title | Italian Kings |
Agency | Wunderman Thompson |
Campaign | Italian Kings |
Advertiser | Burger King |
Brand | Burger King |
Date of First Broadcast/Publication | 2021 / 4 |
Business Sector | Restaurants & Fast Food |
Story | Burger King is back in communication with the campaign dedicated to the launch of the Italian Kings. The concept is: America has discovered Italy, the meeting of the American soul of the brand with typical Italian ingredients. The launch is told through a metaphor that represents the union of America and Italy: a passionate kiss between Botticelli's Venus and an American cowboy. |
Media Type | Digital |
Length | |
Chief Creative Officer | Lorenzo Crespi |
Creative Director | Luca Iannucci |
Creative Director | Pas Frezza |
Art Director | Alessandro Dore |
Copywriter | Veronica Dal Cortivo |
Production Company | Altamarea Film |
Director | Giacomo Boeri |
Director of Photography (DOP) | Emanuele Zarlenga |
Post Production | PasteUp |
Music | Guido Smider |