| Title | Cristalgram |
| Agency | Y&R Lima |
| Campaign | Cristalgram |
| Advertiser | ABInbev / Grupo Modelo |
| Brand | Cristal |
| Date of First Broadcast/Publication | 2019 / 5 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | Have you noticed? Stories in selfie mode are shown flipped and writing appears backwards. Cristal and VMLY&R Peru have noticed too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label, so when you share your moments in todayís most popular platform, your stories will appear exactly as they should. This campaign, launched in Peru, was made mainly for Instagram and aimed at a young target audience, who rapidly adopted the proposal and shared this new experience in Instagram. |
| Media Type | Social Media |
| Length | |
| Chief Executive Officer (CEO) | Eduardo Grisolle |
| Executive Creative Director | Tin Sanchez |
| Creative Director | Beto Noriega |
| Creative Director | Jorge Soto |
| Copywriter | Luis CastaÒeda |
| Account Director | Ra˙l LÛpez-Guerra |
| Agency Producer | Malena Mellado |
| Production Company | Sangre† |
| Director | Sangre |
| Music & Sound Design | Zumba |
| Marketing Director | Hern·n Ugarte |
| Marketing Manager | Natalia Ferreyros |
| Brand Lead | Kiara Kottke |
| Brand Lead | Eduardo Miro Quesada |
| Brand Lead | Renzo Palacios |
More Work
SEE ALLBottle Tiles
- BRAND:
- Arequipeña Beer
- AGENCY:
- VMLY&R Lima
The Helping Pots
- BRAND:
- AB Inbev x Cristal Beer
- AGENCY:
- VMLY&R Lima
Italian
- BRAND:
- Británico English Institute
- AGENCY:
- Y&R Lima
Russian
- BRAND:
- Británico English Institute
- AGENCY:
- Y&R Lima
Thai
- BRAND:
- Británico English Institute
- AGENCY:
- Y&R Lima
French
- BRAND:
- Británico English Institute
- AGENCY:
- Y&R Lima
Arabic
- BRAND:
- Británico English Institute
- AGENCY:
- Y&R Lima