Title | The Prevention Formula 3 |
Agency |
VMLY&R Lima
|
Campaign |
The Prevention Formula
|
Advertiser |
Alicorp
|
Brand |
Opal
|
Date of First Broadcast/Publication |
2023 / 5
|
Product |
Detergent
|
Business Sector | Cleaning Products, Soaps, Detergents
|
Story | Opal, the stain expert detergent, realized that there is a type of stain that can not be removed with any of its formulas: Melanomas, a type of cancer with increasing mortality year by year in Peru, the country with the highest uv radiation in the world. Opal teamed up with a dermatologist and an expert in macro photography and managed to make melanoma spots look like stains on clothes. Through a print and outdoor campaign and with the help of the League Against Cancer, people scheduled checkups with cancer specialists just by scanning a QR. |
Media Type |
Print
|
Chief Executive Officer (CEO) |
Eduardo Grisolle
|
Executive Creative Director |
Tin Sanchez
|
Creative Director |
Carlos Fernandez
|
Creative Director |
Poke Meza
|
Art Director |
Fernando Guerra
|
Copywriter |
Kevin Torres
|
Designer |
Renzo Zapata
|
Production Director |
Leoni Lizarzaburu
|
Client Services Director |
Sara Roif
|
Account Director |
Anne Achata
|
Account Executive |
Paolo Alvites
|
Photographer |
Alex Freundt
|
CEO |
Eduardo Grisolle |
ECD |
Tin Sanchez |
Creative Directors |
Carlos Fernandez, Poke Meza. |
Art Director |
Fernando Guerra |
Copywriter |
Kevin Torres |
Designer |
Renzo Zapata |
Production Director |
Leoni Lizarzaburu |
Client Services Director |
Sara Roif |
Account Director |
Anne Achata |
Account Executive |
Paolo Alvites |
VP Marketing |
Patricio Jaramillo |
Homecare Platform Director |
Claudia Cornejo |
Marketing Manager |
Ernesto Conroy |
Brand Manager |
Mauricio Bettocchi / Ana Paula Lobatón |
Brand Lead |
Cristina La Puente |
League Against Cancer |
Damary Milla / Mónika Valencia |
Photographer |
Alex Freundt |
Digital Retoucher |
Midas |