| Title | Printed By Somerset |
| Brief | Somerset is one of Canada’s top printers, so its stationery was designed to showcase some of its capabilities. Every card, every envelope, and every letterhead uses a different technique and card stock, showing that Somerset can print whatever design you want, on whatever stock you want. And what better way to enhance the identity of a printing firm than to construct its entire website out of printed paper? When users click on the site, they activate animations that feel is if they’re interacting with the printed page. |
| Agency | Leo Burnett Toronto |
| Campaign | Printed By Somerset |
| Advertiser | Somerset Collection |
| Brand | Somerset Collection |
| Posted | November 2016 |
| Business Sector | Industry |
| Story | Somerset, one of Canada’s top printers, wanted a website that showcased their capabilities as printers. So we brought the experience of touching and feeling the page online. First we created a printed website; over 20 techniques were printed on a single, duplexed press sheet. We created online interactions like a map that could be zoomed with stickers, a GIF made with scanimation, buttons that were embossed, and much more. Then we painstakingly shot every interaction in stop motion to bring print online in a truly tactile experience. |
| Media Type | Web Site |
| Creative Director | Judy John |
| Creative Director | Lisa Greenberg |
| Group Creative Director | Lisa Greenberg |
| Group Creative Director | Ryan Crouchman |
| Group Creative Director | Sean Ohlenkamp |
| Copywriter | Marty Hoefkes |
| Copywriter | Andrew Caie |
| Art Director | Dejan Djuric |
| Art Director | Pedro Izzo |
| Art Director | Ryan Crouchman |
| Art Director | Scott Leder |
| Art Director | Chris Duchaine |
| Designer | Dejan Djuric |
| Designer | Pedro Izzo |
| Designer | Ryan Crouchman |
| Designer | Jeff Watkins |
| Illustrator | Kristina Marija Valiunas |
| Illustrator | Dejan Djuric |
| Agency Producer | Laurie Filgiano |
| Agency Producer | Sabrina DeLuca |
| Account Supervisor | Kayla Osmond |
| Account Planner | Joshua Hansen |
| Project Manager | Tracy Wightman |
| Photographer | Luis Albuquerque |
| Photographer | Arash Moallemi |
| Director | Luis Albuquerque |
| Director of Photography (DOP) | Luis Albuquerque |
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- BRAND:
- Somerset Collection
- AGENCY:
- Leo Burnett Toronto
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