| Title | Skate Instructor |
| Agency | Conill |
| Campaign | Corolla Cross |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota Corolla Cross |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Story | For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street. A series of 15-second social and digital videos round-out the campaign: - “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling. - “Music” features the vehicle’s Qi-compatible wireless charging system, as it rescues the night for friends to continue their headbanging in unison to the rhythm of a catchy Latin song. - “Flowers” highlights the availability of all-wheel drive. |
| Media Type | Television |
| Length | |
| Market | United States |
| More Information | www.conill.com |
| Executive Producer | Bryan Sweeney |
| Director | Max Malkin |
| Chief Creative Officer | Gustavo Sarkis |
| VP, Director Of Production | Carlos Barciela |
| Executive Creative Director | Veronica Elizondo |
| Senior Integrated Producer | Holly Otto |
| Group Account Director | Patty Mira |
| Group Creative Director | Martin Donovan |
| Executive Producer | Ali Brown |
| Director Of Production | Tracy Hauser |
| Line Producer | Matt Wersinger |
| Associate Account Director | Kate Noble |
| Music Supervision | Kristen Hosack |
| SVP, Chief Strategy Officer | Laura Semple |
| VP, Director Of Project Management | Sandy Mayer |
| Senior Digital & Innovation Producer | Kat Olschnegger |
| VP, Managing Director | Anabel Ordonez |
| Group Account Director | Carlene Rowe |
| Director of Strategy | Alejandro Oszust |
| Senior Strategic Planner | Caroline Hayward |
| Associate Creative Director | Brian Abadia |
| Account Supervisor | Lissete Jimenez |
| Production Company | Prettybird |
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