Title | This is how you buy in Mexico |
Title (original language) | Así se compra en México |
Agency | GUT Mexico |
Campaign | This is how you buy in Mexico |
Advertiser | Mercado Libre |
Brand | Mercado Libre |
Date of First Broadcast/Publication | 2022 / 2 |
Business Sector | Online Retail, E-store |
Philosophy | Mercado Libre, hand in hand with the agency GUT Mexico City, resignifies the mythical theme "Mexico on the skin" and shows what the more than five million Mexicans who purchase various products monthly through the platform consume, thus reinforcing its leadership in this market. |
Media Type | Television |
Length | |
Partner/Chief Creative Officer | Nacho Ferioli |
Executive Creative Director | Ramiro Rodriguez Cohen |
Creative Director | Sebastián Regiani |
Creative Director | Guido Donadio |
Art Director | Emiliano Garcia |
Copywriter | Gabriela Saavedra |
Production Manager | Thaís Schroder |
Agency Producer | Gabriela Alfaro |
Managing Director | Camila de Almeida Prado |
Regional Account Director | Natalia Noya |
Account Director | Mónica López-Rayón de Ita |
Chief Strategy Officer | Samantha Hernández |
Strategy Director | Alejandra Margain |
Production Company | Rebolucion |
Director | Luis Arguer |
Executive Producer | Ivan Lomelí |
Production Manager | Alejandro Rossi |
Production Manager | Patrick Senger |
Production Manager | Karina Alvares |
Director of Photography (DOP) | Carlos Fehrer |
Post Production | DA8 |
Post Production Coordinator | Mariano Olivari |
Editor | Eric Bernardo |
Colorist | Martí Somoza |
Music | Papamusic |
Sound Design and Mix | Porta Estudio |
Advertising Manager | Louise Mckerrow |
Advertising Manager | Thais Nicolau |
Advertising Manager | Hernan Cieri |
Advertising Manager | Bernadette-Mac Dermott |
Advertising Manager | Mariana Olivares |
Advertising Manager | Paulina Maza |
Advertising Manager | Agustina Cafaro |
Advertising Manager | Celina Defferrari |