| Title | Walk: Fake taxis |
| Brief | Clandestine taxi networks have been set up around Paris Charles de Gaulle and Paris Orly airports. in addition to being illegal, this is dangerous for passengers, who are overcharged and uninsured in the event of an accident. So the agency created a campaign to alert travellers. Hidden risks lie behind the smile and window of a fake taxi... |
| Agency |
agence W
|
| Campaign |
Walk : Fake taxis hide real risks
|
| Advertiser |
Aéroports de Paris
|
| Brand |
Aéroports de Paris
|
| Posted | July 2019 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
|
| Tagline | Fake taxis hide real risks |
| Story | Clandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports. With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident. To counter this phenomenon, Walk created an advertising campaign for Paris Airport in airports, in daily newspapers and animated displays, to alert all passengers. To bring out the theme in the general public, by assuming a strong purpose, and which makes them react. "The creative idea is to show that behind the smile and window of a fake taxi are hidden real risks... The bias is to symbolize these risks by referring to the figures of the thriller cinema" says Gabriel Lippis, Creative Director of WALK. |
| Media Type |
Billboard
|
| Creative Director |
Gabriel Lippis
|
| Copywriter |
Asma Kanzari
|
| Artistic Director |
Vincent Berard
|
| Photographer |
Hervé Plumet
|
| Managing Director |
Grégoire Weil
|
| Account Director |
Marguerite de Lacharrière
|
| Project Manager |
Sarah Djerroudi
|
| Communications Director |
Elise Hermant
|
| Brand Manager |
Capucine Lemaire
|
