Adam Van Dyke
Strategy Director at Johannes Leonardo
Detroit, United States
TitleNo Way Norway
Agency
Campaign No Way Norway
Advertiser General Motors Corp.
Brand General Motors
PostedApril 2021
Business Sector Automotive
Story When Will Ferrell finds out Norway is selling way more EVS than America, he recruits his friends Awkwafina and Kenan Thompson, and with GM’s revolutionary Ultium battery, he rallies America by taking the fight to Norw¬ay. Instead of using typical things like EVs being good for the environment, we took a whole new approach by making it a challenge for America that a tiny country was beating us. It was a unique way to look at it and it led to a global story.
Media Type Others
Length
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
GM Global Business Lead
Chief Executive Officer Commonwealth
Group Creative Director
Associate Creative Director
Associate Creative Director
EVP Global Director of Content
Senior Producer

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