Title | No Way Norway |
Agency | McCann Detroit |
Campaign | No Way Norway |
Advertiser | General Motors Corp. |
Brand | General Motors |
Posted | April 2021 |
Business Sector | Automotive |
Story | When Will Ferrell finds out Norway is selling way more EVS than America, he recruits his friends Awkwafina and Kenan Thompson, and with GM’s revolutionary Ultium battery, he rallies America by taking the fight to Norw¬ay. Instead of using typical things like EVs being good for the environment, we took a whole new approach by making it a challenge for America that a tiny country was beating us. It was a unique way to look at it and it led to a global story. |
Media Type | Others |
Length | |
Chief Creative Officer | Chuck Meehan |
Chief Creative Officer | Brad Emmet |
Creative Director | Michael Raso |
Creative Director | James Lemaitre |
GM Global Business Lead | Grant Theron |
Chief Executive Officer Commonwealth | Grant Theron |
Group Creative Director | Rob Legato |
Associate Creative Director | Nick Marine |
Associate Creative Director | Michelle Musallam |
EVP Global Director of Content | Jeff Beverly |
Senior Producer | Adam Van Dyke |