| Title | Crayfish |
| Agency | Neiman Group |
| Campaign | Saving a National Treasure |
| Advertiser | Chesapeake Bay Foundation |
| Brand | Chesapeake Bay Foundation |
| Date of First Broadcast/Publication | 2010 / 12 |
| Business Sector | Environmental & Ecological Issues |
| Tagline | The Susquehanna runs through you. Protect it. Protect yourself. Dispose of chemicals and pharmaceuticals responsibly. And limit fertilizer use. |
| Philosophy | The Crayfish had pharmaceuticals for breakfast and a Catfish had him for lunch and you had the Catfish for dinner. |
| Media Type | |
| Creative Director | Hutson Kovanda |
| Copywriter | John Gilbert |
| Art Director | Joe Barry |
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