Carla Genoud
Amsterdam, Netherlands
TitleThe Entrance
Agency
Campaign Open Your World
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication
Philosophy

Heineken® continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. The film’s hero demonstrates his legendary-ness by making the ultimate party entrance.


'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality.

Media Type Television & Cinema
Soundtrack The Golden Age
Producer
Production Company
Director
Producer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Copywriter
Other
Account Director
Account Manager
Other
Other
Other
Other
Other
Other
Other
Other
Other
Other
Other
Other
Other
Other

People related to this work

Related Ads

Trending

Get your Talent Profile
for free and Become a Member of AdForum

Get Started