| Title | Loctite Kintsuglue |
| Brief | The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love. |
| Agency |
HeimatTBWA\
|
| Campaign |
Loctite Kintsuglue
|
| Advertiser |
Henkel
|
| Brand |
Loctite Kintsuglue (Adhesive Technologies)
|
| Posted | November 2018 |
| Business Sector | Household Products & Maintenance
|
| Story | The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love. |
| Problem | Loctite Kintsuglue is Henkel’s newest product innovation in the adhesive segment. Due to its flexible putty-like structure it can solve more problems than most glues: it repairs, reconstructs and protects items. Another particularity: unlike other adhesives, Loctite Kintsuglue does not blend in, the glued areas remain visible. |
| Media Type |
Television
|
| Creative Director |
ricardo distefano
|
| Copywriter |
Julia Kaminski
|
| Art Director |
Julius Winter
|
| Production Company |
e+p commercial Filmproduktion GmbH
|
| Agency Producer |
Meike Kornrumpf
|
| Chief Creative Officer |
Guido Heffels
|
| Chief Creative Officer |
Matthias Storath
|
| Managing Director |
Maik Richter
|
| Account Director |
Judith Schenk
|
| Senior Account Manager |
Kerstin Eva Bartos
|
| Executive Producer |
Burak Heplevent
|
| Producer |
Anja Wimmer
|
| Assistant Producer |
Sarah Hennecke
|
| Post-production Producer |
Peter Jacoby
|
| Director |
Sojiro and Eri
|
| Director of Photography (DOP) |
Senzo Ueno
|
| Music |
Supreme Music
|
| Music Producer |
Maximilian Olowinsky
|
| Music Producer |
Felix Müller
|
| Sound Design Company |
Nhb Studios
|
| Post Production |
Pirates 'N Paradise Berlin GmbH
|
| 3D Artist |
Tatsuki Saito
|
| Grade |
Berkan Ustalar
|
| Editor |
Andreas Bardét
|