| Title | Umami Land |
| Brief | The idea for Umami Land stemmed from an increase in searches for Food Delivery (55%) and Easy Recipe (30%) between 2019 and 2020. So a rising interest in both food and takeaways was apparent. Opting to raise awareness around the beautifully diverse Japanese food available around the world, we made Umami Land as a homage for the world to enjoy.Since everyone enjoys food, our demographic was practically everyone. Umami Land was translated to simplified Chinese and Korean to increase that reach. It’s browser-based and can be accessed on both desktop and mobile, with Google Search integrations. |
| Agency | Media.Monks |
| Campaign | Umami Land |
| Advertiser | |
| Brand | Google Search |
| Posted | November 2021 |
| Business Sector | Restaurants & Fast Food |
| Story | We created a virtual theme park that celebrates Japan’s food culture, known as washoku. The free-roaming WebGL experience features larger-than-life dishes and culinary attractions that showcase the local cuisine. All 3D artwork was craftily illustrated and animated in an ambitious attempt to recreate the level of craftsmanship Japanese chefs are famous for. Available in different languages, the goal of the experience is to make (foreign) visitors hungry for more and promote Google searches for Japanese food. Every dish comes with links to Google search results that give users the lowdown on every dish and which local restaurants might serve it. |
| Media Type | Digital |
| Lead Producer | Thomas Dohm |
| Project Manager | Dennis De Rooij |
| Senior Creative | Maria Biryukova |
| Creative Team | Marcio Leite |
| Senior Copywriter | Joseph Jackson |
| Concept Artist | Christopher Silveira |
| Concept Artist | Lennart Verhoeff |
| Senior Illustrator | Mattyn Klaassen |
| Illustrator | Grace Wattimury |
| Illustrator | Joana Neves |
| Illustrator | Agustin Mari |
| Art Director | Artur Dias |
| David Fernández | |
| UX Designer | Jeroen Hol |
| UX Designer | Delano Kamp |
| Senior Animator | Vincent Mei |
| 3D Artist | Meinte van der Spiegel |
| 3D Generalist | Floyd Angenent |
| Sr 3D Animator | Muharrem Bayrak |
| 3D Generalist | Kara Leibbrandt |
| Sound Designer | Dave Van Luttervelt |
| Music Composer | Vincent Jacobs |
| Sound Designer | Vincent Jacobs |
| Technical Director | Rene Bokhorst |
| Technical 3D Developer | Johan Holwerda |
| Lead Developer | Reinder Nijhoff |
| Frontend Developer | Ricco Arntz |
| Lead Producer | Thomas Dohm |
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