| Title | Guarded Bus Stop |
| Agency | AlmapBBDO |
| Campaign | Guarded Bus Stop |
| Advertiser | Eletromidia |
| Brand | Eletromidia |
| Date of First Broadcast/Publication | 2023 / 6 |
| Business Sector | Advertising & Communication |
| Story | Eletromidia, the leading company in Brazil’s out-of-home advertising market, has just unveiled the first ten locations for the Abrigo Amigo bus shelter project in São Paulo as part of an initiative developed hand in hand with ad agency AlmapBBDO. Originally dubbed “Guarded Bus Stop,” the project, which was awarded a Gold Lion at Cannes this year, has gained momentum and begun a new phase of expansion, with 100 locations across São Paulo, Rio de Janeiro, and Campinas. The project has been made possible thanks to partnerships with brands such as Santander, Vivo, Bradesco Seguros, Sempre Livre, Diageo, and Anhanguera, as well as support from the city and state of São Paulo and the federal government. |
| Media Type | Case Study |
| Length | |
| Creative Team | Rafael Gil |
| Creative Team | Rodrigo Almeida |
| Creative Team | Gustavo Tasselli |
| Creative Team | Ingryd Cruz |
| Creative Team | Fernando Christo |
| Media (Agency side) | Rafaela Alves |
| Media (Agency side) | Suellen Kiss |
| Media (Agency side) | Thiago Gonzales |
| Production Company | CINE |
| Chief Executive Officer (CEO) | Filipe Bartholomeu |
| Chief Creative Officer | Luiz Sanches |
| Chief Creative Officer | Marco Giannelli |
| Executive Creative Director | Rafael Gil |
| Executive Creative Director | Rodrigo Almeida |
| Advertising Manager | Lucio Schneider |
| Advertising Manager | Marcelo Pacheco |
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