| Title | Cats In The Dark app |
| Agency | DDB Madrid |
| Campaign | Cats In The Dark |
| Advertiser | Birra 08 |
| Brand | Birra 08 |
| Posted | May 2013 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | The night will no longer confuse you |
| Tagline (original language) | La noche ya no volverá a confundirte |
| Story | As we all know “at night all cats are grey”. Therefore, the Cats In The Dark app from Birra 08 (a traditional beer from Barcelona) measures how much our perception of reality changes given the time and the number of beers consumed. You just have to select the sex of the person you want to rate and enter a subjective rating. The camera of the application analyses the facial geometry and weights all the data to give an “objective” rating of the person selected. Now, the night will no longer confuse you. |
| Media Type | Mobile Advertising |
| Length | |
| More Information | http://www.catsinthedark.com |
| Chief Creative Officer | José María Roca de Vinyals |
| Executive Creative Director | Fernando Barbella |
| Creative Director | Jaume Badia |
| Copywriter | Javier Nuñez |
| Art Director | Silvia Cutillas |
| Technical Director | Emilio González |
| Digital Production | RSB Media |
| Production Company | Igloo Films |
| Director | Dani de la Orden |
| Production Company Producer | Mireia Martinez |
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