| Title | It's in our Blood |
| Agency | TBWA\Oslo |
| Campaign | It's in our blood |
| Advertiser | XL-BYG |
| Brand | XL Bygg |
| Date of First Broadcast/Publication | 2011 / 3 |
| Business Sector | Tools, Do-It-Yourself Products |
| Tagline | It's in our blood, builders merchant |
| Media Type | Television |
| Producer | Aksel Hennie |
| Production Company | 4 1/2 |
| Copywriter | Erik Heisholt |
| Art Director | Eva Grefstad Knudsen |
| Creative Director | Erik Heisholt |
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