| Title | This Year Is Different |
| Agency | Yebo |
| Campaign | The Holidays are Everything |
| Advertiser | Virginia Lottery |
| Brand | Virginia Lottery |
| Date of First Broadcast/Publication | 2021 / 11 |
| Business Sector | Lottery & Gambling |
| Philosophy | Virginia Lottery Invites you to play along this holiday season. The campaign fully embraces the holiday spirit after last year’s quieter celebrations. Themes of family, gifting, sharing and kindness are seen throughout the creative work. It spotlights all of the Virginia Lottery’s holiday offerings -- Holiday Scratchers, Virginia’s New Year's Millionaire Raffle tickets and online games to expand the joy of gifting. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Creative Director | Ron Villacarillo |
| Copywriter | Isabel Kerr |
| Art Director | Bailey Jenkins |
| Group Account Director | Leigh Nance |
| Senior Content Producer | Dwight Loew |
| Account Executive | Noah Autry |
| Senior Project Manager | Keri Lynch |
More Work
SEE ALLNot Just The Holidays
- BRAND:
- Virginia Lottery
- AGENCY:
- Yebo
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- BRAND:
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- AGENCY:
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- AGENCY:
- The Martin Agency