| Title | The Choreography |
| Title (original language) | La Chorégraphie |
| Agency | Angström |
| Campaign | The Choreography |
| Advertiser | Technal |
| Brand | Technal |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation |
| Philosophy | Following a pitch, TECHNAL, the brand of aluminium construction systems designed to inspire contemporary architecture, has entrusted the Paris-based advertising agency ANGSTRÖM with its new communication territory. The scope of the new campaign, dedicated to the French, Italian, Spanish and Portuguese markets, is supported by a new film directed by Audrey Mascina (15Août Productions) and is completed by a new sound identity, press and digital presence. The new territory, anchored in contemporary dance and giving a central place to nature, combines elegance and technology, imagination and precision. Technal breaks the codes of its industry and raises its product innovations to new heights. |
| Philosophy (original language) | Après compétition, TECHNAL, marque de systèmes constructifs aluminium conçus pour inspirer l'architecture contemporaine, confie à l'agence de publicité ANGSTRÖM son nouveau territoire de communication. Le périmètre du nouveau dispositif dédié aux marchés français, italiens, espagnols et portugais est porté par un nouveau film réalisé par Audrey Mascina (15Août Productions) et est complété par une nouvelle identité sonore et une prise de parole presse et digitale. Le nouveau territoire ancré dans la danse contemporaine et une place centrale laissée à la nature allie grâce et technologie, imagination et précision. Technal casse ainsi les codes de son industrie et porte haut ses innovations produit. |
| Media Type | Television |
| Length | |
| Production Company | Angström |
| Advertising Manager | Virginie Barreau |
| Founder | Franck Bréus |
| Creative Director | Pascal Charvet |
| Creative Director | Thomas Lafourcade |
| Director of Photography (DOP) | Joseph Pardo |
| Director | Audrey Mascina |
| Production Company | 15Août |
| Producer | Serge Castaldi |
| Production Manager | Marie Caron |
| Executive Production | Skills |
| Post Production | Reepost |
| Music | Astral |
| Sound Identity | La Cuisine |
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