Title | The Morningmorphosis - Sarah |
Agency | Ogilvy Worldwide |
Campaign | The Morningmorphosis |
Advertiser | IKEA |
Brand | IKEA |
Date of First Broadcast/Publication | 2019 / 2 |
Business Sector | Retail, Distribution & Restaurants |
Philosophy | Everyone appreciates the beauty of getting a good night’s sleep, and just how essential a comfortable bed and bedroom set are to making that a reality. Ogilvy New York’s new IKEA campaign, “The Morningmorphosis” directed by O Positive’s Jess Coulter, depicts people everyone can relate to enjoying the newfound benefits of becoming a morning person. In this spot driven by humor and IKEA’s aesthetic, we meet one of those morning people, Sarah. |
Media Type | Television |
Length | |
Audio Post | Sonic Union |
Executive Creative Director | Vicki Azarian |
Group Creative Director | Della Mathew |
ACD, Art Director | Monica Apodaca |
ACD, Copywriter | Andrew Chisholm |
Art Director | Grace Donahue |
Copywriter | Thatcher Jensen |
Executive Producer | Jenna Gartland |
Producer | Josh Kornrich |
Production | O-Positive |
Director | Jessica Coulter |
EP | Ralph Laucella |
EP | Marc Grill |
Line Producer | Jason Reda |
DP | Maryse Alberti |
Editorial | Mackcut |
Editor | Erik Laroi |
Color | The Mill |
Colorist | Mikey Rossiter |
Mixer - Engineer | Mike Marinelli |
Music | Human Worldwide |