| Title | Ariel World's Deepest Cleaning Test |
| Agency | Muse |
| Campaign | Ariel World's Deepest Cleaning Test |
| Advertiser | Procter & Gamble |
| Brand | Ariel |
| Posted | July 2011 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | A group of Ariel scientist organize the biggest 3D cleaning demo in the world. After years of hard work on the development of a new revolutionary washing formula they’re ready to share Ariel new deep cleaning formula with with the world, using 3D mapping technology. The Deepest Cleaning test takes place at their test facility in a huge cooling plant in a Dubai. The facade is attacked by extreme forces of nature such as rain, thunder, heavy lightning and sand storms. As if that's not enough their bulldozers deposit piles of dirt and the building is sprayed with paint. Test Phase 1 is completed. In the second part of the experiment the building facade is sucked into a tremendous washing machine. The golden ‘3D booster’ race into frame to do their work and dissolve all dirt. A jet engine shaped dryer then dries the facade and it's hung back into place, totally shiny and bright, clean as never seen before.Muse and Ariel give a new dimension to washing communication! |
| Media Type | Outdoor/Out of Home |
| Advertising Manager | Kash Shaikh |
| Account Director | Michael Littaur |
| Sr Project Manager | Bert-Jan Strating |
| Creative Director | Sander Ejlenberg |
| Art Director | Philia Beroud |
| Animation | PostPanic |
| Sound Design Company | MassiveMusic |