| Title | Tony B |
| Agency | DAVID |
| Campaign | Town Hall 16 |
| Advertiser | Supercell |
| Brand | Clash of Clans |
| Date of First Broadcast/Publication | 2023 / 12 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Story | Town Hall 16 is the biggest possible release for Clash of Clans- and its 100 million monthly players have been anxiously awaiting it for a year. If you know anything about Clash fans, you know that they take the game extremely seriously. To them, the game’s basically the real world and its characters are real, too. And since Town Hall 16 is an actual building in the game, we brought it to the real world in a way Clash never has before. We actually listed the video game building as though it’s for sale in reality. Because, hey, this game is reality to its players. What’d we do? We listed Town Hall 16 on numerous sites around the world. We even got a real realtor, and a famous one at that, Tony B of Island Wide Realty, to list the video on his site and give us a tour of it on Instagram. This was Tony’s first non-real-world property ever. And of course, we made the Clash character who built Town Hall 16 - the Builder - a realtor. He advertised the building with a walk-through video just like the real ones realtors make. And as expected, the Clash community went wild. |
| Media Type | Social Media |
| Length | |
| Managing Director | Luiza Prata Carvalho |
| Chief Creative Officer | André Toledo |
| Creative Director | Pedro Sattin |
| Art Director | Carmen Fenech |
| Group Strategy Director | James Mitchell |
| Strategist | Brooklyn Carey |
| Account Supervisor | Irene León |
| Head of Production | Brenda Morrison Fell |
| Senior Producer | Tomas Diego |
| Director of Business Affairs | Barbara Karalis |
| Business Affairs Manager | Catalina Peña |
| Agency | DAVID New York |
| Global Chief Creative Officer | Pancho Cassis |
| Chief Operating Officer (COO) | Sylvia Panico |
| Social Copywriter | Sandi Spino |
| Global Strategy Director | Paula Vampre |
| PR Director | Sandra Azedo |
| Account Director | Guilhermo Sgarbi |
| Community Manager | Mafe Maceda |
| Community Manager | Andrew Cable |
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- BRAND:
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- AGENCY:
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