#breathewithme Revolution - "Black America ReFund"

Atlantic

Atlantic New York, United States

1563

This ad is part of the ACT Responsible Collection

Brand: #breathewithme Revolution
Country: United States

Advertiser: #breathewithme Revolution

Title	Black America ReFund
Agency	Atlantic
Campaign	Black America ReFund
Advertiser	#breathewithme Revolution
Brand	#breathewithme Revolution
Date of First Broadcast/Publication	2021 / 6
Business Sector	Racial/Ethnic/Minority/Disability Awareness
Tagline	Black America Refund
Story	For over 400 years, Black Americans have endured systemic racism and horrific violence that have yet to be rectified in the form of true societal equity. On the 100-year anniversary of the Tulsa Massacre, when a violent white mob burned 35 thriving community blocks known as “Black Wall Street” to the ground and killed hundreds of Black people, the veteran activists at the #breathewithme Revolution have announced the Black America Refund, which seeks to bring economic justice and direct relief for Black families and communities. To raise awareness and encourage donations to the Black America Refund, #breathewithme Revolution has joined forces with the recently formed creative agency Atlantic New York for a short film that outlines the powerful history of Black Wall Street, and subsequent forms of oppression that have led to the fund’s urgent need. The film was produced with archival footage in partnership with Cut & Run, Heavy Duty Music and Ameba.
Media Type	Digital
Length	73 seconds
Owner/CCO	Marco Pupo
Owner/CCO	Joao Coutinho
Editorial	Cut & Run New York
Producer	Eytan Gutman
MOTION DESIGN	Samuel Simões
Creative Team	Daniel Soares
Creative Team	Chris Davis
Creative Team	Leigh Blake
Creative Team	Ann Haggart
Creative Team	Andre Bittar
Creative Team	Rodrigo Burdman