Lars Joachim Grimstad
Copywriter at Try Reklamebyrå
Oslo, Norway
TitleAd Assisted Parking
Brief1 out of 3 car insurance claims are parking related, and tight parking garages are the main enemy. By using an existing digital board placed in a busy parking garage in a new and an innovative way, we managed to give drivers a positive parking experience. The board was equipped with parking sensors and speakers, so the drivers were guided safely into the parking spot.
Agency
Campaign Ad Assisted Parking
Advertiser DNB
Brand DNB Car Insurance
PostedNovember 2018
Business Sector Insurance
Story 1 out of 3 car insurance claims are parking related, and tight parking garages are the main enemy. By using an existing digital board placed in a busy parking garage in a new and an innovative way, we managed to give drivers a positive parking experience. The board was equipped with parking sensors and speakers, so the drivers were guided safely into the parking spot.
Media Type Digital Installation
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Production Company Producer
Agency Producer
Agency Producer
Director
Director
Digital Artwork
Programmer

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