Wells Fargo Active Cash - "Puppy"

Havas New York

Havas New York New York, United States

3582

Brand: Wells Fargo Active Cash
Country: United States

Advertiser: Wells Fargo

Title	Puppy
Agency	Havas New York
Campaign	Real Life Ready
Advertiser	Wells Fargo
Brand	Wells Fargo Active Cash
Date of First Broadcast/Publication	2021 / 9
Business Sector	Banking, Finance, Law & Insurance
Story	This is the first credit card to launch as part of Wells Fargo’s new portfolio announced in June, and boasts the refreshing simplicity of unlimited 2% cash back on every purchase. Dan Lucey, Havas New York CCO: “The concept behind ‘Real Life Ready’ is rooted in the universal truth that life– the good, the bad, and everything in between– happens to us all. It’s been a true partnership and we're proud to have helped bring the Active Cash card to life from the very beginning. From setting a strategic blueprint for product innovation to leading strategy and creative, this spot embodies an authenticity and relatability that audiences are asking for.” Pete Gosselin, Havas New York Executive Creative Director: “People want to hear real stories from real people, so we drew inspiration from actual interviews with Regina King. She was incredibly open and authentic during the creative process– sharing real experiences based on her active and evolving life as an actress, mother, and new dog-mom.” Krista Phillips, head of Branded Cards & Marketing at Wells Fargo: “When designing the Active Cash Card and our new portfolio of credit cards we made the decision to tap into our customers’ need for simplicity across credit card rewards – highlighting how Wells Fargo is focused on satisfying the “real life” financial needs of customers. We are thrilled to be working with Regina King, whose own authenticity is showcased in our campaign, as she demonstrates through her genuine life experiences how Active Cash is a straightforward credit card that makes it easy to earn 2% cash rewards on purchases.”
Media Type	Television
Length	30 seconds
Chief Creative Officer	Dan Lucey
Executive Creative Director	Pete Gosselin
Creative Director, Art	Alec Kleinfeld
Creative Director, Copy	Alexis Garber
Copywriter	Chandler Bullock
Head of Production	Melissa Tifrere
Executive Producer	Joyce Roughley
Director	JJ Adler
Director	Ruckus
Director of Photography (DOP)	Damien Acevedo
Editing Company	Arcade Edit
Music	Beacon Street
Sound	Rummel
Sound	Beacon Street
Colorization	Tim Masick
Colorization	CO3 (New York)
Chief Growth Officer	Vanessa Romann
Managing Director	Vanessa Romann
Group Account Director	Marci Axelrad
Group Account Director	Nicole Manicchio
Group Strategy Director	Kelsey Steele
Head of Credit Card Marketing	Marcia Osborne
Head of Credit Card Advertising and Brand	Casey Wolberg
VP, Marketing Program Manager	Patricia Burgos
Editorial	Jeff Ferruzzo