Cadillac - "Rihla"

Saatchi & Saatchi Dubai

Saatchi & Saatchi Dubai Dubai, United Arab Emirates

1188

Title	Rihla
Agency	Saatchi & Saatchi Dubai
Campaign	Ramadan Unveiled
Advertiser	General Motors Corp.
Brand	Cadillac
Date of First Broadcast/Publication	2022
Business Sector	Cars
Media Type	Branded Content
Length	151 seconds
Chief Executive Officer (CEO)	Bassel Kakish
Chief Creative Officer	Sébastien Boutebel
Chief Strategy Officer	Tahaab Rais
Executive Creative Director	Gautam Wadher
Creative Director	Bruno Barbosa
Senior Copywriter	Rohan Kodialbail
Senior Art Director	Juliana Arboleda
Senior Copywriter	Mohammed Shehebar
Senior Designer	Joao Xavier
Head of Strategy	Mazher Abidi
Head of Agency	Ramzi Sleiman
Business Director	Karim ElKari
Senior Manager	Ibrahim Aoudi
Senior Executive	Rayan Sinno
Social Media Manager	Yasmeen Mosa
Head of Production	Wael Said
Agency Producer	Maria Succar
Digital Director	Alexandra De Smet
Planning Account Manager	Liyana D'Silva
Media Agency	Carat Dubai
Senior Media Planner	Marilyne Helou
Performance Manager	Maroun Harfouche
Music Composer	Jordiel Biniek
Music Composer	Daniel Dalla Corte
Sound Designer	Icaro Guedes
Project Manager	Matheus de Moraes Gugelmim
Music / Sound Design	Vox Haus
Sound Designer	Cassio Machado
Advertising Manager	Akshaya Sikand
Advertising Manager	Jonathan Kanaa
Advertising Manager	Zahen Khan