SANTÉ PUBLIQUE FRANCE - "We, the Lovers"

BABEL

BABEL Paris, France

1107

Title	We, the Lovers
Agency	BABEL
Campaign	WE, THE LOVERS
Advertiser	Santé Publique France
Brand	SANTÉ PUBLIQUE FRANCE
Date of First Broadcast/Publication	2021 / 11
Product	LGBTQ+
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	The campaign portrays LGBTQ+ love stories. It aims at representing LGBTQ+ community members and their daily challenges - due to the discrimination they face.“We, the lovers” is a song from Jean-Claude Pascal, who is mostly known in France as a war hero. He won the 1961 Eurovision with this song, but at the time, no one knew the true meaning of its lyrics. This song was actually about the hidden homosexual love story he was living at the time. The film was made to match the lyrics, and that is why we decided to name it “We, the lovers”.The film manages to tell multiple moving love stories while making its viewers realize the urge to accept all sexual orientation and genders. The slogan appeals to the viewers and reminds them of their crucial role: “In the face of intolerance, we can all make a difference”.
Media Type	Case Study
Length	121 seconds
Creative Director	Jean-Laurent Py
Creative Director	Laurent Nuyen
Art Director	Louis Grzeskowiak
Copywriter	Cédric Hamelin
Head of TV	Jeanne Halfon
Director	Lucy Luscombe
Production	Caviar London
Post Production	FIRM
Sound Production	Circonflex