Heinz - "Tomato Open Sauce"

Wunderman Thompson

Wunderman Thompson Madrid, Spain

940

Brand: Heinz
Country: Spain

Advertiser: Kraft Heinz

Title	Tomato Open Sauce
Agency	Wunderman Thompson
Campaign	Open Sauce
Advertiser	Kraft Heinz
Brand	Heinz
Date of First Broadcast/Publication	2023 / 7
Business Sector	Soups, Stuffing, Cooked Sauces
Problem	When it comes to tomatoes, it has to be Heinz. For over 150 years, Heinz has been producing the world’s best-loved tomato products from the finest tomato seeds and now it is time to give the brand’s superfans the chance to create their own recipes with Heinz new Culinary Tomatoes range. With recent research highlighting that seven out of the UK’s top 10 dishes are tomato-based, Heinz has also opened the tomato category to other cuisines, beyond traditional Italian, whether that’s a chicken bhuna, a shakshuka or enchilada– with a uniquely Heinz twist. The launch of the Culinary Tomatoes range is part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and grow its taste elevation platform around the world. As the cost-of-living crisis bites, consumers are more likely to eat at home. They’re looking for help to create delicious recipes with high quality ingredients. Using only the finest Heinz tomatoes - sun-ripened and grown in Italy for unparalleled flavour – the brand-new range includes chopped and peeled tomatoes, a classic pizza sauce and tomato purée, as well as a range of tomato bases for cooking sauces (passata, Chilli, Curry and Frito), helping cooks to dish up a range of cuisines from around the world with convenience.
Media Type	Outdoor/Out of Home
Market	United Kingdom
Chief Creative Director	David Caballero
Executive Creative Director	Pipo Virgós
Executive Creative Director	Paco Badia
Art Director	Marcelo Monzillo
Head of Production	Susanna Bergés
Web Programmation	Susanna Bergés
Account Director	Natàlia Gasulla
Account Executive	Carla Perez
Web Programmation	Carla Perez
Production	Josep Maria Roca
Graphic Designer	Patricia Jimenez
Advertising Manager	Caio Fontenele
Advertising Manager	Alessandra Sega
Advertising Manager	Riddhi Shah
Chief Client Officer	Jose Mª Piera
Strategy Director	Ana Alonso
Creative Director	Gloria Hernandez
Copywriter	Albert Xifra
Copywriter	Lucia Collera
Production Assistant	Oriol Roca
Editor	Gerd Satorras