CityMe - "Shit Happens In Every City"

Leo Burnett Madrid

Leo Burnett Madrid Madrid, Spain

568

Brand: CityMe
Country: Spain

Advertiser: CityMe

Title	Shit Happens In Every City
Agency	Leo Burnett Madrid
Campaign	Shit Happens In Every City
Advertiser	CityMe
Brand	CityMe
Date of First Broadcast/Publication	2023 / 4
Business Sector	Other Online Services
Story	The short film, directed by filmmaker Imanol Ruiz de Lara and produced by Antiestático, narrates in three acts a couple's visit to Madrid, interrupted by the storm Filomena, and reflects how the particular circumstances of a trip can change the concept of that place. The protagonists, through this app, manage to reconcile with the city years later, closing with the campaign's final idea "No city should let you down". The piece is made in artistic code, to convey the tone of the content and usability of CityMe.
Philosophy	CityMe, the app that provides virtual and audible guides in different cities, has entrusted creative agency Leo Burnett with the creation of its launch advertising campaign, entitled "Shit happens in every city". The campaign aims to encourage all those who had a bad experience in a city to rediscover and reconcile with it through CityMe. This app, founded by Guido Schinocca and Enoc Armengol together with a team from the media group VICE, makes you experience places differently through its virtual, audible, expert, and local guides, who narrate to the user, in audio format and through geolocation, everything relevant that happens around them as they walk through a city. The campaign also invites people to share a bad travel experience in the app's reviews in exchange for a code to activate a city's Premium format for free. The artistic language of the video encourages immersion in the story and identification with the characters, while at the same time reflecting CityMe's unique offer of tourism and urban audio smart content. There is no city that doesn't have something interesting to tell and offer, and this is reflected in this campaign developed by Leo Burnett.
Media Type	Branded Content
Length	231 seconds
Account Director	Eva Galan
Creative Team	Gastón Guetmonovitch
Creative Team	Daniel Sáenz
Creative Team	Juan Frias
Creative Team	Albert Rius Antiga
Creative Team	Henrique Leite
Creative Team	Daniel Marco
Client Manager	Guido Schinocca
Client Manager	Enoc Armengol
Production Company	Antiestático
Director	Imanol Ruiz de Lara
Production	Matias Dumont
Production	Matías Aisen
Production	Santi García
Music	Diego Jacobina
Sound Design Company	Beat Music
Post Production	La Zapatilla Roja