Title | All Work All Play |
Agency | Venables Bell + Partners |
Campaign | All Work All Play |
Advertiser | Intel Corporation |
Brand | Intel |
Date of First Broadcast/Publication | 2015 / 7 |
Business Sector | Consumer Electronics & Audio-Visual |
Philosophy | Meet director Patrick Creadon. The mastermind behind the new documentary All Work All Play, Creadon infiltrates the complex world of eSports. For a generation that grew up on video games, eSports--or professional competitive gaming--is a lucrative but commonly misunderstood career path. All Work All Play seeks to shed a new light on the players, the games and the competitions. Describing the best eSports players as the modern-day Bobby Fischers, Creadon strived to show the time, work and dedication that goes into winning championships. What we really wanted to do was celebrate the passions these young people have and to treat them with respect, he says. The documentary provides a stark contrast to how many people see the world of competitive gaming. All Work All Play comes to theaters in the U.S. on July 21st and worldwide on July 28th. |
Media Type | Digital |
Length | |
Copywriter | Liz Cartwright |
Creative Director | Paul Venables |
Creative Director | Will McGinness |
Creative Director | Tom Scharpf |
Designer | Cris Logan |
Production Company | O'Malley Creadon Productions |
Production Company | Creative Film Management |
Director | Patrick Creadon |
Producer | Craig Allen |
Producer | Lou Addesso |
Producer | John Kessler |
Producer | Christine O'Malley |
Producer | Andrew Swee |
Creative Team | Gavin Jones |
Editor | Nick Andert |
Editor | Daniel Clarke |