| Title | #FollowedByCancer |
| Agency | TBWA\London |
| Campaign | #FollowedByCancer |
| Advertiser | Ovarian Cancer Action |
| Brand | Ovarian Cancer Action |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | One woman dies from ovarian cancer every two hours. Yet despite this, 90% of people with ovaries don’t know the four main symptoms of ovarian cancer. These symptoms are so common, they often get dismissed, or are experienced without people realising. Just like in real life, the symptoms began following women without them realising. However, this time, it was on Twitter. Despite tweeting regularly, the accounts were mostly ignored, just like the symptoms in real life. On World Ovarian Cancer Day, it was revealed what we had been up to all along. |
| Media Type | Social Media |
| Length | |
| Production Company | Agile Films |
| Post Production | Agile Films |
| Chief Creative Officer | Andy Jex |
| Designer | Luke McClure |
| Creative Team | Jemma Burgess |
| Creative Team | Gemina Gil Flores |
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