Matthéo Pressmar
directeur commercial at TBWA\PARIS
Boulogne-Billancourt, France
TitleMCDONALD'S Chicken Forever Spicy
Agency
Campaign Spicy Chicken MOperation
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication 2015 / 3
Business Sector Restaurants & Fast Food
Story Be Careful, it’s really hot now in McDonald’s.
Last 24th of February, the Spicy Chicken Operation has begun in McDonald’s and offers a new range of crispy chicken products spiced up with TABASCO® red sauce.
To vary the pleasures, you will enjoy this spicy sauce in many recipes like the Chicken Mythic, McWrap and Chicken McNuggets.
To announce the launch, TBWA\PARIS has created a comedy, realized by Vincent Lobelle. 
Media Type Television
Length
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Creative Director
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