| Title | Silent National Anthem |
| Agency | Mudra Communications Pvt. Ltd. |
| Campaign | Silent National Anthem |
| Advertiser | Reliance Media Works |
| Brand | Reliance Media Works |
| Posted | July 2011 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Problem | India is the language capital of the world with 21 official languages and thousands of dialects. Unfortunately, this diversity often turns into discrimination. |
| Result | - Leading TV Channels covered the idea. They even aired it without cost, 836 free exposures and counting. - We made headlines across leading newspapers and magazines; 38 articles that we know of. - Over a million views in 4 months, that too in a country with less than 1% broadband penetration. - Thousands of blog mentions and tweets. Including those by Bollywood stars and opinion leaders. |
| Media Type | Case Study |
| Chief Creative Officer | Bobby Pawar |
| Copywriter | Bobby Pawar |
| Art Director | Deepak Singh |
| Director | Amit Sharma |
| Producer | Hemant Bhandari |
| Producer | Aaliyah Sen Sharma |
More Work
SEE ALLSilent National Anthem
- BRAND:
- RELIANCE MEDIA WORKS
- AGENCY:
- DDB Mudra