CERTNZ - "Exposed Exhibition"

Special

Special Wellington, New Zealand

229

Title	Exposed Exhibition
Agency	Special
Campaign	Exposed Exhibition
Advertiser	CERTNZ
Brand	CERTNZ
Date of First Broadcast/Publication	2023 / 11
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created ‘EXPOSED: A photography exhibition through the lens of a hacker’ put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices – when they weren’t expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.
Media Type	Case Study
Length	121 seconds
Chief Creative Officer	Tony Bradbourne
Chief Strategy Officer	Rory Gallery
Executive Creative Director	Mark Forgan
Head of Strategy	Bethany Omeri
Lead Business Partner	Matt Barnes
Strategist	Ursula Nichols
Head of Production	Katie Mortensen
Photographer	Steve Boniface
Art Director	Isabella Griffiths
Producer	Gabrielle Eggels
Studio Manager	Gavin LeClaire
Studio Designer	Keane Chan
Designer	Madeline Lissington
Public Relations	Kelly Grindle
Public Relations	Elizabeth Ashdown
Public Relations	Jessica Walker
Communications	Jane O’Loughlin
Campaign Leader	Penny Tuncliffe