| Title | Bees (board) |
| Agency | Publicis Conseil |
| Campaign | Carrefour - The Last BeeHive |
| Advertiser | Carrefour |
| Brand | Carrefour |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Department Stores, Supermarkets |
| Story | It’s easier to change behavior when it is entertaining and iconic. As the biggest food retailer and leader of the food transition, we launched “The Last Beehive”, an educational immersive gaming experience to save bees online and generate donations to save them IRL. We created characters half-fruits/half-bees representing the fruits and vegetables that could disappear without the bees. Players needed to save them from real-life enemies : pesticides, parasites, hornets, heatwaves, etc. Everytime a bee was saved in the game, a purchasable game asset was added in the Sandbox marketplace, then sold for the benefit of bees. Indeed, all the money collected has been donated to the Beefund of the Fondation de France which finances concrete actions for preserving bees. |
| Media Type | Case Study |
| Length | |
| Digital Company | Bem Builders |
| Digital Company | MARKCHAIN |
| Chief Creative Officer | Marco Venturelli |
| Executive Creative Director | Alexis Benbehe |
| Art Director | Lucie Puybonnieux |
| Art Director | Alexandre PERDEREAU |
| Art Director | Laura Aondio |
| Copywriter | Francesca Vitello |
| Global Client Lead | Marie Wallet |
| Business Lead | Aurelie Fossoux |
| Account Director | Elsa Azar |
| Account Manager | Andréa Bastianelli |
| Head of Connexion and Activation Strategy | Marie Nossereau |
| Social Media Strategist | Jennifer Capestan |
| Awards Manager | Esteban Banos |
| Advertising Manager | Élodie Perthuisot |
| Advertising Manager | Nicolas Safis |
| Advertising Manager | Hélène Labaume |
| Advertising Manager | Caroline Dassié |
| Advertising Manager | Aurélien Deffay |
| Advertising Manager | Arthur L’Hostis |
| Operations Director | Neal Robert |
| Account Director | Natalia Fokina |
| Production Director | Thibault Verdier |
| Creative Director | Adrien Mouginot |
| Senior Metaverse Builder | Eggy |
| Junior Metaverse Builder | Yaw Tha |
| Illustrator | Ei San |
| Visual Content Producer | Arr Kar |
| Founder & CEO | Quentin Herbrecht |
More Work
SEE ALLBoucle d'Or
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Boucle d'Or
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Christmas before Christmas
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Christmas before Christmas (French)
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Blanche Neige
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
La Course aux QR Codes 2
- BRAND:
- Carrefour
- AGENCY:
- Publicis Conseil
La Course aux QR Codes 1
- BRAND:
- Carrefour
- AGENCY:
- Publicis Conseil
La Course aux QR Codes
- BRAND:
- Carrefour
- AGENCY:
- Publicis Conseil
Bees
- BRAND:
- Carrefour
- AGENCY:
- Publicis Conseil