Title | Karen |
Agency | DDB Berlin |
Campaign | John |
Advertiser | IKEA |
Brand | Ikea |
Date of First Broadcast/Publication | 2018 |
Business Sector | Retail, Distribution & Restaurants |
Philosophy | In each film we see an IKEA customer building some IKEA furniture while attempting to pronounce its name correctly. Despite the best efforts of a native Swede to help them, we soon discover that building an item such as a Förhöja, is far easier than saying Förhöja. The customer completes the job of building the item with ease, but completely fails to pronounce its name right even once. |
Media Type | Television |
Length | |
Chief Creative Officer | Dennis May |
Executive Creative Director | Gabriel Mattar |
Managing Director, Executive Creative Director | Fabian Roser |
Creative Director | Ricardo Wolff |
Copywriter | Jack Christensen |
Art Director | Felipe Cury |
Director CRM | Tillmann Kühn |
Head of TV | Meike van Meegen |
Account Manager | Rebecca Holz |
Account Manager | Sibel Topal |
Director | DAVID HELMUT |
Executive Producer | Anke Olesch |
Producer | Markus Hölting |
Camera Operator | Billy Gropper |
Editor | Luisa Klein |