| Title | Eyes |
| Agency |
BBDO Dublin
|
| Campaign |
Eyes
|
| Advertiser |
Road Safety Authority Ireland
|
| Brand |
Road Safety Authority Ireland
|
| Date of First Broadcast/Publication |
2019 / 9
|
| Business Sector | Road Safety
|
| Tagline | Distractions, a vr driving experience |
| Story | Promotional poster for the immersive "Distractions" VR experience for the Road Safety Authority. The experience takes the user through immersive worlds of either texting and driving or fatigue driving - our poster is a way of bringing it to life in order to bring users to this shocking, unforgettable, intensely distracting experience. |
| Media Type |
Print
|
| Account Director |
Ken Kerr
|
| Photographer |
Liam Murphy
|
| Art Director |
Clayton Homer
|
| Copywriter |
Dillon Elliott
|
| Executive Creative Director |
Dylan Cotter
|
