| Title | Disappear |
| Agency | BBDO Dublin |
| Campaign | Disappear |
| Advertiser | HSA |
| Brand | Health and Safety Authority |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more. This TV ad, created for the Health and Safety Authority, Ireland, explores how familiarity can prove fatal. Just as awareness of the smells and dirt on a farm slowly fades over the years, so too does awareness of the dangers – dangers that can cause death or serious injury in the blink of an eye. |
| Media Type | Television |
| Length | |
| Creative Director | Des Kavanagh |
| Copywriter | Dillon Elliot |
| Art Director | Clayton Homer |
| Producer | Georgia Stevenson |
| Executive Creative Director | Dylan Cotter |
| Production Company | Blinkink |
| Director | Stephan McNally |
| Producer | Charlotte Loynes |
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