Title KFC BONE TIE (Film)
Agency
VML Thailand
Campaign
KFC BONE TIE
Advertiser
KFC
Brand
KFC
Date of First Broadcast/Publication
2023 / 1
Business Sector Restaurants & Fast Food
Story Turn a potential threat into a Finger Lickin’ & Tail Waggin’ good moment for dog parents and their beloved dogs. KFC Bone Tie are a sustainable solution that turned potential dog threatening fried chicken bones into digestible dog treats. Teaming up with a dog treat expert, we collected leftover KFC bones grinding the sharp and spiky bones into powder to be shaped into the form of the iconic bow-tie, not just perfect for a secure grip and to clean dogs teeth but also a very dapper nod to our iconic founder, Colonel Sanders.
Media Type
Case Study
Length 125 seconds
Idea Creation
Park Wannasiri
Idea Creation
Natkanate Ruengrujmethakul
Idea Creation
Kajohnchai Rodklongtan
Idea Creation
Supapit Tipsomponddee
Idea Creation
Patiphan Srilapan
Account Management
Parattajariya Jalayanateja
Account Management
Naruporn Rungruangchotikul
Campaign Management
Ravirath Ronnachaiwarot
Campaign Management
Suchada Puttarukkit
Campaign Management
Pimkamon Thanapithipat
Strategy Director
Jason Cox
Campaign Management
Wascharin Pongsirivilas
Campaign Management
Kamonchanok Navame
Campaign Management
Jiroj Mechoojit
Campaign Management
Saweeya Dejitikul
Design Supervisor
Phatsakorn Chanpho
Design Supervisor
Sirapassorn Kapukham
PR Supervisor
Chanapatt Chindasanguan
PR Supervisor
Saruttaya Mahanavarani
PR Supervisor
Worawan Krutwanitchanont
PR Supervisor
Jiravuth Thienprapan
PR Supervisor
Rawipat Boonma
Media Supervisor
Maneerat Nidhisishdibhakdi
Media Supervisor
Phichayakan Satsue
Media Supervisor
Pearapong U-hun
Media Supervisor
Geeratayaporn Ratiya
Social Media Supervisor
Thanaporn Chankitmunkong
Social Media Supervisor
Boonsita Pongpoolsuk
Social Media Supervisor
Rachata Punyathanasakchai
VML
Debbi Vandeven, Global Chief Creative Officer
VML Bangkok
Park Wannasiri, Chief Creative Officer
VML Bangkok
Natkanate Ruengrujmethakul, Group Creative Director
VML Bangkok
Kajohnchai Rodklongtan, Art Director
VML Bangkok
Supapit Tipsomponddee, Art Director
VML Bangkok
Patiphan Srilapan, Senior Copywriter
VML Bangkok
Parattajariya Jalayanateja, Managing Director
VML Bangkok
Naruporn Rungruangchotikul, Business Director
Campaign Management. VML Thailand
Ravirath Ronnachaiwarot
VML Bangkok
Suchada Puttarukkit, Account Manager
VML Bangkok
Pimkamon Thanapithipat, Account Executive
VML Bangkok
Jason Cox, Senior Strategy Director
VML Bangkok
Wascharin Pongsirivilas, Campaign Management
VML Bangkok
Kamonchanok Navame, Campaign Management
VML Bangkok
Jiroj Mechoojit, Campaign Management
VML Bangkok
Saweeya Dejitikul, Campaign Management
VML Bangkok
Phatsakorn Chanpho, Design Supervisor
VML Bangkok
Sirapassorn Kapukhamm, Graphic Designer