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Diana Cheng
Diana Cheng
Director, Digital Marketing at Jogger Studios
Los Angeles, United States
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TitleThe V.O.D.K.A. Conference
Agency
Campaign Vodka is for Fun
Advertiser Heaven Hill Distilleries
Brand Deep Eddy Vodka
Date of First Broadcast/Publication 2023 / 8
Business Sector Alcoholic
Story Deep Eddy Vodka - one of the fastest growing premium spirits in the U.S. - will host the first-ever V.O.D.K.A. Conference on August 25th. It’s a fake, online conference designed for workers who are craving time off for fun experiences. The V.O.D.K.A. Conference (an acronym for Virtually Optimized Developmental Knowledge Assembly) will block your calendar so you can go have fun with your friends instead. 
 
The activation is Deep Eddy’s first initiative under its new brand platform, “Vodka is for Fun,” which is all about reminding the world of the greatness of vodka; it’s the spirit that gets along with everyone. What else can turn the juice of a tomato into instant good times, or make a martini the non-elderly will desire? Alone among the spirits, vodka stands for what all adults of drinking age really need out of a drink or two: an easy-going, ever-versatile, all-around good time. Bourbon is for thinking. Scotch is for business. Tequila is for trouble. But vodka? Vodka is for fun. 
Media Type Web Film
Length
Post Production
Chief Marketing Officer (CMO)
Senior Brand Manager
Chief Creative Officer
Executive Producer
Post Production
Post Production
Executive Producer
Editor
Head of Production
Colorist
Brand Manager
Creative Director
Creative Director
Art Director
Designer
Strategy Director
Group Brand Director
Project Manager
Motion Graphics
Marketing Director
Producer
Assistant Editor
VP
Sr. Copywriter
Sr. Producer
Sr. Strategy
Brand Supervisor
Sound Design & Mix

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