Ben Clare
Creative Director at Clemenger BBDO Sydney
St. Leonards, Australia
TitleThe Nobodies
Advertiser N/A
Brand Rugby League World Cup
Date of First Broadcast/Publication 2017 / 1
Story Sport, by its ethos, is democratic and the world is full of unknowns just one game away from stardom. Stemming from the insight that most Aussies and Kiwis think international Rugby League begins and ends with them, this campaign for the 2017 Rugby League World Cup seeks to reframe the unknown players of the World Cup from easily ignored to must-see threats who have the potential to re-shape the tournament.
Media Type Television
Length
Creative Director

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