| Title | Peri Beyond the Limits |
| Agency | Energy BBDO Brasil |
| Campaign | Peri Beyond the Limits |
| Advertiser | Unilever |
| Brand | Rexona |
| Date of First Broadcast/Publication | 2022 / 6 |
| Business Sector | Deodorants |
| Philosophy | To announce the launch of Rexona's Breaking Limits Project in the Jardim Peri neighborhood, the various Gabriel Jesus graffiti murals have been altered with his face being replaced by those of young kids from the Peri community as a way of inspiring them to challenge their limits just like Gabriel. The player and the children star in the brand film about the project, to the sound of the “A vida é desafio” (Life is a challenge) song by Racionais MC’s — where the phrase: "I’ve always been a dreamer, that's what’s kept me going. As a kid, my dream was to be a soccer player, just watch me", comes from, and which the athlete has tattooed on his chest. The band is one of the biggest rap groups in Brazil, known for songs that address themes such as racism, social inequality and life on the outskirts of São Paulo. Born and raised in the Jardim Peri community in the North of Sao Paulo, Gabriel Jesus’ life has been totally transformed thanks to the opportunities he's had through sports. Inspired by the player's trajectory, Rexona, a brand that believes that physical movement has the power to transform lives, decided to support other youngsters from the community, so they too can reach their full potential. In partnership with the Jardim Peri Institute and Love.Fútbol, the Rexona Breaking Limits project will promote structural improvements and community empowerment projects dedicated to youth development through movement. Produced by the Energy BBDO agency, the film, Peri Beyond the Limits sensitively shows the player’s trajectory to inspire and encourage kids in the community. |
| Media Type | Branded Content |
| Length | |
| More Information | https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.rexona.com%2Fbr%2Fprojeto-quebrando-barreiras.html__%3B!!N96JrnIq8IfO5w!2AryPSlxoMlHQ96_1oD5RvE |
| Managing Director | Daniel Baena |
| Executive Creative Director | Alexandre Pagano |
| Creative Director | Romero Cavalcanti |
| Copywriter | Luiz Brodo |
| Art Director | Guilherme Portugal |
| Art Director | Thony Fernandes |
| Art Director | Renato Picolo |
| Planning Team | Priscilla Ceruti |
| Planning Team | Jose Lucas de Paula |
| Planning Team | Glaucia Guerra |
| Planning Team | Mariana Nobis |
| Planning Team | Maria Elisa de Sá Fernandes |
| Planning Team | Laura Gomes |
| Planning Team | Gabriela Moriki |
| Account Management | Pedro Fuhrer |
| Account Management | Renato Nose |
| Account Management | Marcela Parolini |
| Account Management | Marina Vizoni |
| Director of Operations | Beatriz Venceslau |
| Digital Producer | Alexandre Nascimento |
| RTV | Celso Groba |
| RTV | Guto Lins |
| RTV | Taís Caetano |
| Production Company | MyMama Entertainment |
| Director | Urso Morto |
| 2nd Unit Director | Ana Valente |
| Producer | André Pinho |
| Producer | Mayra Faour Auad |
| Producer | Gabrielle Auad |
| Executive Producer | João da Terra |
| Executive Producer | Alex Missaka |
| Director of Coordination | João da Terra |
| Coordination Assistant | Juliana Sena |
| Liaison | Silvia Neri |
| Client Services Director | Pati Caldas |
| Director of Photography (DOP) | Urso Morto |
| 1st Asst. Camera | Jorge Dayeh |
| 2nd Asst. Camera | Tadeu Bastos Sampaio |
| Drone Operator | Tadeu Bastos Sampaio |
| Steadycam | Ariel Schvartzman |
| Logger | Ricardo Carpin |
| Logger | Lais Teixeira Santos |
| Video Assistant | Lais Teixeira Santos |
| Electrician | Rodolfo Melo |
| Best Boy | Rodrigo Augusto de Melo |
| Production Manager | Latino Melo |
| Production Manager | Carlos Eduardo Miranda de Freitas |
| Producer | Marcelo Piccinini Selingarde |
| Producer | Carla Barros |
| Producer | Renato Alves Duarte |
| Production Assistant | Nicolly Gabriela Sena de Assis |
| Production Assistant | Gabriel Eustaquio |
| Production Intern | Lucas Alonso Moreno |
| Production Intern | Carlos Joshua Almeida Nascimento |
| Assistant Director | Alexandre Casagrande |
| Sound | Denis Braggion Melito |
| Research | Julia Pellizzer |
| Post Production Coordinator | Larissa Medeiros |
| Post Production Coordinator | Gleice Licá |
| Post Production | Gleice Licá |
| Editor | Urso Morto |
| Editor | Lucas Piloto |
| Post Production | Fernando Branco |
| Colorist | Lucas Campos |
| Motion Graphics | Guilherme Mourão |
| Music Supervision | Big Sync Music |
| Production | Cosa Nostra |
| Music Production Director | DJ KLJAY |
| Artist | EDI ROCK |
| Artist | AFRO X |
| Sound Engineer | BASE |
| Music Producer | DJ KALFANI |
| Music Publisher | Altafonte |
| Mix & Post | Hefty Audio |
| Artist | Cafu |
| Artist | Gilson |
| Graffiti Studio | Estudio USMANU |
| Graffiti | esbomgaroto |
| Collaboration | Love.Fútbol |
| Collaboration | Instituto Jardim Peri |
| Collaboration | Movimento Conexão Favela |
| Approval Client | Andreza Graner |
| Approval Client | Juliana Masotti |
| Actor / Celebrity | Gabriel Jesus |
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