| Title | Wh4t3v3r_d00rs 1 |
| Agency | DDB Praha |
| Campaign | Wh4t3v3r_d00rs |
| Advertiser | McDonald's |
| Brand | McDelivery |
| Date of First Broadcast/Publication | 2020 / 2 |
| Business Sector | Restaurants & Fast Food |
| Story | The visuals demonstrate that whatever door they’re at in their game, we’ll deliver tasty McDonald’s food to their door, at home. |
| Philosophy | The visuals demonstrate that whatever door they’re at in their game, we’ll deliver tasty McDonald’s food to their door, at home. |
| Problem | When gamers play a game they spend hours immersed in this world. So much so that taking a break and going out to get food can seem impossible. So, McDonald’s created their first ever campaign strictly for gamers to promote their McDelivery service. Showing gamers that with McDelivery they’re Never AFK (Away From Keyboard). |
| Media Type | |
| Creative Lead | Darko Silajdzic |
| Chief Creative Officer | Radouane Hadj Moussa |
| Creative Director | Gert Laubscher |
| Copywriter | Simona Luteránová |
| Art Director | Chloé Vomscheid |
| Illustrator | Tomáa Müller |
| Agency Producer | David Havel |
| Business Director | Nikola Bochová |
More Work
SEE ALLWh4t3v3r_d00rs 3
- BRAND:
- McDelivery
- AGENCY:
- DDB Praha
Wh4t3v3r_d00rs 2
- BRAND:
- McDelivery
- AGENCY:
- DDB Praha
Prague is Golf
- BRAND:
- Prague
- AGENCY:
- Havas Prague