Title | Elegance is a journey |
Agency | Aura by Omnicom Group |
Campaign | Elegance is a journey |
Advertiser | Air France |
Brand | Air France |
Date of First Broadcast/Publication | 2022 / 5 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | As part of its move upmarket, Air France is today unveiling a new brand video embodying its ambition to offer its customers the best of France and take elegance to new heights. This video tells the story of an ascent, that of a bubbly, strong-willed woman, an elegant allegory to the airline. Wearing a red dress with an interminable train, she slowly climbs the Eiffel Tower, the iconic symbol of France the world over. We see the heroine ascending the metal structure, dashing up its many staircases with grace and ease. A consecutive sequence of scenes, each in turn symbolizing the company’s many special qualities, evoke the airline’s universal art of hospitality, offer of French haute cuisine on board its flights and the special attention given to its younger travellers throughout the trip. At the top of the tower, she crosses an imaginary and enchanting sea of clouds, evoking the special timeless moment that can only be experienced on board a plane. Her long train then ascends above the illuminated tower before metamorphosing into the red accent, the company’s brand symbol embodying its excellence and expertise. |
Media Type | Television |
Length | |
Production | Excuse My French |
Music | \ELSE |
Sound | \ELSE |
Client Manager | Sylvie Tarbouriech |
Agency Manager | Anne Vincent |
Agency Manager | Matthéo Pressmar |
Executive Creative Director | Benjamin Marchal |
Executive Creative Director | Faustin Claverie |
Art Director | Julia Deshayes |
Copywriter | Julia Deshayes |
Art Director | Lena Monceau |
Copywriter | Lena Monceau |
Creative Producer | Benoît Duchemin |
Production | Smuggler |
Director | Brian Beletic |
Executive Producer | Jérôme Rucki |
Head of Production | Olivier Thaon |
Post Production | Digital District Paris |
Post Production | Carlota Xavier |
Editor | Walter Mauriot |
Music Supervision | Ferdinand HUET |
Sound Director | Fanny Mithois |
Sound Engineer | Matthieu Seignez |
Business Affairs | Marion LE GULUCHE |
Business Affairs | Title of The Song |
Music Composer | Michel Legrand |
Performer | Juliette Armanet |
Performer | Corentin Kerdraon |
Arranger | Julien Jaouen |
Mix | Marlon B |