Tereza Sverakova
Chief Creative Officer at Y&R
Praha, Czech Republic
TitleHiding from Gestapo
BriefMany times, Czech veterans, dissidents, political prisoners and others in opposition to ruling regimes found themselves in situations where only staying silent could save their lives. In this campaign for the National History Archive, the largest public database of oral history in Europe, they are asked to do the opposite – speak up so their stories can be preserved for future generations. The three emotive films, featuring torture, pursuit and evasion, are based on true stories.
Agency
Campaign Breaking The Silence
Advertiser Post Bellum
Brand Post Bellum
Date of First Broadcast/Publication 2019 / 6
Business Sector Charities, Foundations, Volunteers
Story Many times, Czech veterans, dissidents, political prisoners and others in opposition to the ruling regime found themselves in situations where only staying silent could save their lives. With our campaign for the National History Archive, the largest public database of witness stories in Europe, we are saying that now we need them to do the opposite – speak up so that their stories can be preserved for future generations. The campaign consists of 3 authentic stories from 3 different decades of the 20th century.
Media Type Digital
Length
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Copywriter
Copywriter
Designer
Account Director
Managing Director
Production Company
Director
Director of Photography (DOP)
Music Composer
Sound Company / Music Company Studio Bang World
Sound Production Studio BEEP
Sound Designer
Agency Producer
Post Production Spoon
Post Production

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