In The Netherlands are 5 million active athletes. 1,7 Million of them are disabled - or need extra support. For them it’s not an everyday thing to just go exercising. That’s the starting point for the project developed by TBWA\NEBOKO & Bonkers Amsterdam for Fonds Gehandicaptensport. In the commercial we see a disabled athlete who is being confronted with obstacles in a sports facility that is clearly not accessible for disabled. For him it takes a lot of effort to conquer all the obstacles and start exercising.
Philosophy
In The Netherlands are 5 million active athletes. 1,7 Million of them are disabled - or need extra support. For them it’s not an everyday thing to just go exercising. That’s the starting point for the project developed by TBWA\NEBOKO & Bonkers Amsterdam for Fonds Gehandicaptensport. In the commercial we see a disabled athlete who is being confronted with obstacles in a sports facility that is clearly not accessible for disabled. For him it takes a lot of effort to conquer all the obstacles and start exercising. The main goal of the campaign is to create awareness. Besides that Fonds Gehandicaptensport asks for donation. The financial resources will be used for making sport facilities more accessible and organising more convenient transport and support for disabled athletes.