Title | Dentist Crossing |
Agency | The King Agency, Inc. |
Campaign | Don't Become Another Statistic |
Advertiser | Dr. Baxter Perkinson & Associates |
Brand | Dr. Baxter Perkinson & Associates |
Date of First Broadcast/Publication | 2011 / 9 |
Business Sector | Oral Hygiene |
Philosophy | During our research for Dr. Baxter Perkinson & Associates, we discovered an alarming statistic: Nearly two million Virginians didn't see a dentist last year. This TV spot, which is the centerpiece of a larger integrated effort for the practice, gently reminds viewers that they don't have to become another statistic, because they can become a BPA patient. |
Media Type | Television |
Market | United States |
Audio Post Production | Andrew Uvarov |
Producer | Macy West |
Editor | Chris Williams |
Director | Matt West |
Director of Photography (DOP) | Kuni Ohi |
Creative Director | Dave King |
Copywriter | Keat Powell |
Art Director | Jay Adams |