Jay Adams
Art Director at The King Agency, Inc.
Richmond, United States
TitleDentist Crossing
Agency
Campaign Don't Become Another Statistic
Advertiser Dr. Baxter Perkinson & Associates
Brand Dr. Baxter Perkinson & Associates
Date of First Broadcast/Publication 2011 / 9
Business Sector Oral Hygiene
Philosophy During our research for Dr. Baxter Perkinson & Associates, we discovered an alarming statistic: Nearly two million Virginians didn't see a dentist last year. This TV spot, which is the centerpiece of a larger integrated effort for the practice, gently reminds viewers that they don't have to become another statistic, because they can become a BPA patient. 
Media Type Television
Market United States
Audio Post Production
Producer
Editor
Director
Director of Photography (DOP)
Creative Director
Copywriter
Art Director

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